Back in the 70s I (Steve) had a retail store selling antique and

last generation furniture with a big refinishing business and the

combination of the 2 and the long buying trips suited me but the

massive recession in the late 70s put an end to all that,

In the 80s I did a bout in corporate but in the late 80s I opened a

glass/jewelry studio and did large specialty glass installations in

hotels, businesses and a few homes and had a show schedule for

my jewelry. The name "Crystal Earth Studio" was dreamed up

when I was sitting on a big chunk of quartz looking out at my

garden:)

It became pretty obvious very quickly that I couldn't compete

with the indian, thai, chinese and bali jewelry that was flooding

the market so I closed my studio and went to India and found

Jewelry shops to make my designs and had a 1500 mile sales

route selling from the back of my car to stores, carrying big 

display cases.  That went well as the market was just starting but

the quality of jewelry from suppliers from India were allot of

problems in those days and I ended up owning all their problems

. . so . . . 

I went to India and using my experience as a craftsman found

craftsmen and craftswomen & families that could be taught and

trained their leaders in the jewelry school in Mumbai and

eventually went to live in India to control quality . . . that was 27

years ago . . . I stopped the shows because it was becoming all

price price price.

Instead I created a unique app called the Stocking plan that

allowed me to supply my Jewelry free into stores, where they

only pay for what sells.  It was then that  I realized the math

behind why so many owners were struggling to save money and

build store equity. I invented my Stocking app. so stores could

get paid first when they sell my line . .

Many stores still don't realized that when they pay suppliers first

they are on a treadmill where the suppliers makes all the profit

and the stores do all the work!

Thanks for your visit  Steve